Nielson reported that in January, U.S. consumers spent a staggering seven hours a month on Facebook-more than three and a half times the time spent of Yahoo, which ranked second in attention.
Social networking is still largely thought of as a new genre of sites that help us forge stronger relationships with the people we care about.
In the months and years ahead, Facebook will continue to beef up core features such as e-mail and search. Some of this it will do on its own.
So, yes, Facebook is slowly devouring the web. And while the social network has plenty of critics and it runs into the occasional privacy concerns, it will dominate. In fact, I see it becoming the No.1 website in the world in less than three years.
What does this mean? Websites will become less important over time. They will be primarily transactional and /or utilitarian. Brands will shift more of their dollars and resources to creating a robust presence where people already are and figure out how to use them to build relationships. (Via Advertising Age March 2010)
Do you agree?
Jeff & i have both been preaching/teaching blog blog blog for a few years now;
but I have to admit that currently, Facebook seems to be the most vibrant, immediate, and exciting portion of our online presence.