"Embrace Life" powerful viral video for seat belts

This video actually made me a wee bit choked up. Maybe because I can easily put myself in the "Dads" place, and is a great use of slow-motion. It was created for Sussex Roads Partnership and has had 14 million views so far. The video shows a man's family acting as a metaphorical seat belt protecting him in a crash.





Music by Siddhartha Barnhoorn - http://www.sidbarnhoorn.com
Sussex Safer Roads Partnership. http://www.sussexsaferroads.gov.uk
Join the Facebook group for Embrace Life at http://www.tinyurl.com/embracetv


Safely buckled up,
Jeff