TOMS' customers have given us the amazing honor of putting new shoes on children's feet with every pair they have purchased. While giving some of these shoes to children in need, Blake Mycoskie, the founder of TOMS, was struck by the poverty in many of the communities he was serving. He saw so many basic human needs that were still unmet.

Blake immediately recognized the incredible power of One for One™, and came to a startling conclusion: TOMS could be more than a shoe company - it should be a One for One™ company. With so many different needs around the world, he felt TOMS had an obligation to try to improve as many lives as possible.

The first step in this new chapter of TOMS is sight. We started here because sight is a fundamental need. The loss of sight has a dramatic impact on a person's life - and on his or her family and community. http://www.toms.com/eyewear/our-movement/

Jeff