Many "photographers" have discounted this movement as devoid of substance and as a slap in the face to the "real" craft of photography. I want to provide my counter points to why iPhoneography is a substantive form of photography craft. 

The essence of photography, in this writer's opinion, is attempting to capture the visual and emotional impact of a place or moment in time. Photographers have always strived to impart their vision or perspective on a scene. This can be achieved through a variety of methods: framing, lighting, focal length, etc... Filters, lighting effects and perspectives are simply alternative methods of presentation. 

Apps such as Instagram are merely providing a new tool set to a large audience. This is the point where a distinction has to be made: is the expression of creativity relevant to others? Now that everyone has a camera in their pocket all the time, there will be more "noise", but the age-old process of whether a photograph is meaningful to someone other than the photographer is still valid. 

 So go take some iPhoneography, just don't expect it to be instant art!

Patrick Mullins